Driving Corporate Performance through Sales and Marketing Scorecard Strategies

The CxO Group, LLC is a managing consulting partner of the Value Forward Network, one of the world's largest Management Consulting groups focused on helping companies increase corporate revenue capture.

The firm specializes in Sales Scorecards, Marketing Scorecards, Sales Training and Sales Management Training, Sales and Marketing Strategy Workshops, Marketing Advisement & Planning, Strategic Planning & Financial Analysis, Website Marketing Strategies, CEO, Executive and Entrepreneur Coaching, Business Development, "Sales & Marketing" Balanced Scorecards and Business Growth Strategies for growth-directed companies seeking to increase revenue capture.

Driving Corporate Performance through Sales Training, Marketing Advisement and Strategy Consulting.

Transform Silo Performance into Group Performance.

At The CxO Group....

we believe the entire company,

not just the sales department,

is responsible for revenue capture!

Why should sales be held accountable if the marketing department cannot generate leads?

Why should the sales department be held responsible because the strategy department incorrectly forecasted a market gap size?

Why should the sales department be measured on revenue from selling blue shoes when customers want red shoes?

Private On-Site Sales Team Training, Sales Strategy and Marketing Advisement Custom Designed for Your Needs. The CxO Group, LLC is is a Certified Licensed Partner of the Value Forward Network.

We hold workshops nationwide including • New York • Orlando • Chicago • Dallas • Houston • Austin • Las Vegas • Los Angeles • San Francisco • Denver • Tulsa • Buffalo • Salt Lake City

Marketing Scorecard

Development Services

Integrate Sales, Marketing, Strategy, Operations and Partners & Alliances.

The "Balanced Scorecard" is a strategic management approach developed in the early 1990s by Dr Robert Kaplan of Harvard Business School, and Dr David Norton.

Much like the "Balanced Scorecard" of the 1990s, that focused on linking business performance to department metrics, The CxO Group uses a "Sales Balanced Scorecard" with a similar approach, but designed for today's economy.

Today's scorecard creates interaction and links between five sales management pillars as a packaged team to help drive performance.

-- Sales

-- Marketing

-- Strategy

-- Operations/Development

-- Partners/Alliances

First, we create identifiable tactical measures or key performance indicators (KPI) for each of your sales team members and contributing departments. Then, we develop and help you implement the scorecard into a living, breathing business tool to proactively manage and link strategy, marketing and sales.

This tool becomes a leading business driver that when used correctly, increases corporate cash flow, accelerates operational success, and allows companies to manage their business model by proactive metrics, not reactively by emotion.

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Revenue Capture Scorecard Brochure

Value Forward's Linkage to the

Balanced Scorecard Concept

Your scorecard will be custom fit to your needs so the firm's business assets are centralized on revenue development and all departments are linked to the performance.

With this linkage, the scorecard provides clarity in strategic and tactical goals that can be readily monitored to understand where performance is coming from and where remedial attention is needed.

To help with your needs, please tell us more by calling us at (972) 727-6880 or email info@thecxogroup.com.

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